Tracking your postcards is vital because you’ll know which get response and which didn’t. You’ve got to be consistent, persistent and track your results so you know what’s working and what isn’t. You want to catch a consumer’s attention in an inventive way, get them involved and after arousing their curiosity, have them wanting to know more about your business products and services through the use of integrated. You can DIY with Vistaprint or go through a larger company like Modern Postcard, you choose.Īs with any kind of marketing, one and done is never the answer. DFW Direct Marketing Design Work: This crucial area to direct mail marketing is what helps to draw consumers into your business through targeted marketing and designs. Mailing in smaller batches is easier to track or staggering your mailing. When you are working in a neighborhood or subdivision that seems like it would be a good fit, gather the street addresses for that neighborhood and send a “doing work in your neighborhood, can I help you too?” card (also works with door hangars.)ĭirect mail for interior design does not require the acquisition of expensive lists, you can start for as little as $125 for a list of 2K names and addresses based on zipcode, income, home value, and other demographics. Look at the organizations you belong to including your alumni association, college sorority or fraternity, these can often be low hanging fruit for a campaign because the fact that you have an organization connection is enough to tip some potential clients over into hiring you. Staying in touch with past clients is a great source of future business. This can even include a warm note on the first card and an apology for losing touch. Yes, I know you fell out of touch with your past clients and that makes you uncomfortable. #6 Mail to a Targeted List and Start with Past Clients If you want them to take action, give them a deadline. Oops, what happened? They’ve got a CTA, but no urgency. Direct mail for interior design builds brand awareness, creates visibility, and ultimately enhances your credibility, that takes multiple touches. They need to see your message show up consistently and persistently to feel comfortable taking the next step. It still takes 7-11 touches often to generate action on the part of your potential client. Skip the one and done and instead plan a campaign of multiple touches. Let me dive into the 6 secrets of direct mail for interior design because we require nuances with direct mail. This worked because the mailing was extremely targeted to fellow alumni of my alma mater and I let them know that on the card. My very first design client came from a single postcard mailing I did, by the way, that’s unusual and I recommend you always set up campaigns instead of a one time only. The key is to know how to do direct mail to get results. Direct mail is part of an ever thinning snail mail, and most people look at each piece of mail, vs. One of the key reasons it works well is because with email becoming a daily avalanche and spam filters kicking in hard, your message in email may never get through. Direct mail for interior design may seem old school but it still works very well today when done correctly.
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